Our Story

LTR Sports started as an idea between Grand Valley cyclists. After travelling to races across the great State of Colorado as well as hosting races in Grand Junction, we saw more and more riders from the valley. There was a need for a shop with great brands, great service and quick turn around times. As it is said, the rest is history. LTR Sports officially opened in November 2010.

Brent Steinberg is the man behind LTR Sports. As graduate of Mesa State college and professional cyclist, Brent has brought his skills and knowledge to the Grand Valley Cycling community. Whether you have a question about types of bikes, suspension setting, tire choice, bike setup, brake adjustment, becoming a better cyclist, what clothing to wear or tips on traveling, Brent has your answer. As Brent enters his 5th year of professional racing and 7th year working and wrenching in shops, his wealth of knowledge is above and beyond. Traveling the country via, car, bike, or airplane, Brent has seen and done it all from make-shift parts, to campground fork rebuilds. He’s likely to have a quick fix or tip that you have never heard of. Racing and riding in 20 states over the past 5 years, Brent has seen the industry evolve. From 26″ hardtails to 29″ full suspensions, it has happened on the trail in front of his eyes. Wondering if a new product is coming out? Brent has likely seen it, ridden it, or had a competitor on the start line riding a prototype and talking about it. Knowledge about bicycles isn’t just about hours behind a work stand, it’s about learning new tricks on the trail or road, seeing products evolve from prototype to production, constantly testing and trying new products in all types of conditions, meeting people in the industry, and overall just consuming a cycling lifestyle. So go ahead and ask Brent for advice and see what tips you’ll learn and what crazy story is associated with it.

Nick Sontag loves to ride his bike! Nick has worked in the bike industry for over ten years and has extensive knowledge of all types of riding. Some of his favorite riding is the sweet single track that surrounds us in the wonderful Grand Valley. His goal is to get everyone on a bike they love. When he’s not biking you can find him teaching skiing, snowboarding and telemark all winter long at Aspen Highlands. That’s a photo of Nick and his wife Lauren.  Nick was 60 miles into the Leadville 100 at that point!  Way to go!

Kristy Driver ... Girl with a passion for riding, Organizer, Bill Payer, Event Coordinator, Therapist, Interior Designer, Massage Therapist, Coach, Soigneur, you name it. In a successful team, there is always one person that is highly organized, and can do it all. That is Kristy.

Mike Driver ... Helping people achieve their goals is his passion. Whether racing, doing intervals on the monument, or just out for a cruise, there is nothing that can fill up the patience well as much as riding your bike. "Carbon is the essential life form.  It is also the essential bike ingredient".